What does Absolut Ruby Red taste like?

Absolut Ruby Red is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.

The Absolut way of making vodka

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Ruby Red is made the same way, the only difference is the taste of grapefruit. And, like the rest of the family, it’s produced in Åhus, not far from L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Ruby Red.

Keeping natural ingredients natural

The main ingredients in Absolut Ruby Red are Absolut Vodka and grapefruit flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the grapefruits are as natural as the rest of the ingredients.