Jose Cuervo Reserva de la Familia Platino (75cl)
Jose Cuervo Reserva de la Familia Platino (75cl)
Tequila Cuervo La Rojeña, S.A. de C.V.
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THE CROWN JEWEL COLLECTION
Our Luxury Tequilas
Handcrafted, small batch tequilas carefully made following an artisanal process handed down over generations
01
Where It Begins
The process of crafting such a luxury tequila begins around a full decade before the liquid ever reaches your glass, with the planting of 100% blue agave in the estate’s richest volcanic soils.
02
Careful Selection
Made using only the flavorful inner portion of hand-selected blue agave plants. The agave cooks at distillery La Rojeña for 48 hours total – 36 hours through direct vapor and then 12 more hours with just its own heat.
03
Aged to Perfection
While Platino is unaged, Reserva de la Familia Reposado and Extra-Añejo garner their complex taste as a result of elaborate aging processes. After resting in barrels of French and American Oak the liquids are expertly blended by Alex Coronado, our Master Distiller.
04
Hand Packaged
The art of tequila making extends to Reserva de la Familia’s packaging, with meticulous care given to each and every bottle. The entire packaging process, from the application of the unique label design, to the wax seal featuring the Cuervo family crest, is done by hand.
REPOSADO AWARDS
PLATINO
RESERVA DE LA FAMILIA
Artist Collaborations
As part of our ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collector’s box each year.
The 2023 collector’s box is the latest edition of custom art, titled “Structuring a Landscape”, designed by Mexican artists Gabriel Cázares Salas and Rolando Flores Tovar of the Mexico-based Tercerunquinto Collective (translates into English roughly as “a third of a fifth”) founded in Monterrey, Mexico, in 1998.
The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research. To create this year’s box, the Collective first visited Tequila, Mexico – the birthplace of the iconic spirit and home to Jose Cuervo – to understand the most recognizable parts of the agave landscape.
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